Brand guidelines
Style Guide
How to use the Two Chicks and a Passport logo, colors, typography, and voice across every touchpoint.
Logo
The circular badge features two illustrated chicks with passports in front of the Eiffel Tower. It should always appear with the full brand name "Two Chicks and a Passport" — never use an ampersand.
Preferred badge on light background
Badge on dark background with white backing
Clear space
Keep the logo clear of other elements by at least the height of the circular badge.
Background
Use the circular badge on light backgrounds (Cream or white). For dark sections, place it on a white circular backing.
Sizing
Header: 36×36 px mobile, 40×40 px tablet, 48×48 px desktop. Footer and About: 120–160 px.
Don'ts
Don't stretch, rotate, add shadows, or place the badge on busy photography without a backing shape.
Color palette
The Desert Clay palette is warm, feminine, and sophisticated. Use semantic tokens — never hardcode hex values in components.
Cream
#F9F4ED
Primary page background. Warm, airy, editorial.
--color-cream
Clay
#C2956B
Primary buttons, links, accents, and the logo ring.
--color-clay
Sand
#D4A574
Highlights, hover states, and secondary accents.
--color-sand
Rose
#C17C74
CTAs, emphasis, and supportive accent moments.
--color-rose
Taupe
#8B6F5E
Muted display text, subtitles, and refined contrast.
--color-taupe
Ink
#3A2E28
Body text, headings, and strong legible copy.
--color-ink
Typography
Instrument Serif brings editorial elegance to headings. Work Sans keeps body copy and UI labels clean and readable.
Display / H1
Turning Someday into Boarding Passes
Display / H2
Destinations for women, by women
Display / H3
Lisbon city guide
Body
Honest travel experiences from women who have actually been there.
UI Label
For women. By women. Around the world.
Display font
Instrument Serif, 400 regular/italic. Use for headings, pull quotes, and brand moments.
Body font
Work Sans, weights 300–700. Use for body copy, buttons, labels, and navigation.
Voice and tone
Every headline, button, and piece of copy should sound like a well-traveled friend who wants you to have the trip of a lifetime.
Welcoming
Speak to the first-time traveler and the seasoned explorer with the same warmth.
Adventurous
Celebrate curiosity, spontaneity, and the courage to go solo or with friends.
Encouraging
Replace fear with practical confidence. Never condescend.
Honest
Share real experiences, including the messy ones. Aspirational without being fake.
Signature phrases
- Tagline: "Turning 'Someday' Into Boarding Passes"
- Message: "For women. By women. Around the world."
- Hashtag: #forwomenbywomen